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15 December 2021 - Carrera de Medicina

These days, it’s not an uncommon sight to see young kids flaunting the latest new Iphone, or to see wee babes playing casually on ipads. Some adolescents will even say, “Facebook is for old people. Everyone uses Instagram.”

This group of technological virtuosi can go by the name of Gen Z, iGen, or perhaps more fitting, Digital Natives. They are the first generation born into a world in which the immersive experience, the Internet of Things, bitcoin economics, and Instagram are as natural as the rising sun. They have never known the joys of dial-up modems, landlines, or Polaroid; and barring a major cataclysm, never will.

The children labeled as Gen Z are born within an elusive date range, some saying it starts after 2001, others saying after 1995. What is clear, however, is that this generation will be the leading consumers of technology for many years to come. Reports say that they will soon make up over 40% of the market, and will only grow from there.

CONNOISSEURS OF USER EXPERIENCE

This generation is far more adapted to evolving technology than its predecessors, and have developed tastes to match. They expect a rich visual experience because they were born using glossy touch screen platforms with seamless multitasking. They expect interactive, well-conceived platforms, blending numerous visual mediums, that flow from one device to another with ease.

Innovations that their predecessors marveled at, and sometimes struggled with, have become the standard for Gen Z. Catering to a market that has such high expectations can seem intimidating. How does a company adapt to the rapidly evolving tastes and interests of Gen Z, and their expectations for their own user experiences?